Start leading the way with your personal dashboard. Set goals, track your daily progress and the progress of your Level 1 Consultants.

The Choice is Yours


We'll provide the milestones. You lead the way.

Earn Miles


Generate volume by growing your team of Consultants and building loyalty from your Preferred Customers (PCs).

However you choose to build the foundation of your business - both paths lead to the same destination: More miles. Greater rewards.

Earn Miles

Get Rewarded


The choice is yours. Choose from greater rewards options than ever before. Stay motivated with new rewards as you start the Lead the Way Journey, Continue the Conversation, Take the Lead, Enjoy the View and, once you reach the top Milestone Five, celebrate with a Rodan + Fields trip of a lifetime.

Choose Rewards

Welcome to Lead the Way

Justin Keisel, Vice President, Global Programs and Field Relations welcomes you to the new Lead the Way site.

Share Your Lead The Way Story By Using #RFLeadTheWAy

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